Your message is messy!

“Your message is messy, no-one knows what you do”

“You need to stick to one thing and just promote that”

“Your social media needs a make-over”

“What is it you do exactly?”

How many times have you had others in the branding and marketing business come to you and say these comments to you?

I know I’ve had quite a few; and yes, at the beginning my messaging was a little confusing, but then again, I was confused.

I had a lot going on in my private life and I was trying to figure out how to make sense, and money, from the 20 plus years of entrepreneurship and community regeneration experience I have.

Which area of my expertise did I want to focus on?

Which of my passions did I want to harness?

And the thing is,

WE ALL HAVE STUFF going on in our lives we are trying to figure out, so to have someone we don’t know tell us what we need to be doing, how we should be showing up is just something we don’t need in our lives.

It can be even worse when people we do know, who have some idea of what’s going on, but haven’t reached out to ask us how we are and if we need anything, then start telling us what we need to do with our own business.

The words ‘Yuck Fou!’ and other emotional sentences come to the fore and before long, it’s not only feathers we are spitting.

We are seething, feeling like it is another thing we are getting wrong, another level of frustration and just another thing on our already heavy workload.

‘Why can’t everyone else just mind their own bloody business instead of interfering with mine when they know nothing about me?”

A phrase I know went through my head more than once I can tell you!

And here’s the thing (you knew one was coming!)

The people who cannot see your messaging, cannot see you for a reason.  They may think your message is messy but your message maybe a deeper message than they are currently able to pick up on.

If your message is messy to them, then maybe consider they are not in the right place to see the depth of your message.

Consider they are not meant to resonate with where you are at or work with you, because they are just not your kind of person; especially if they have not had the common courtesy to reach out to you before they start telling you what is wrong with you, and your business.

And we all know common courtesy, like common sense, isn’t all that common these days, nor are manners, but hey, that’s another post for another time!

Being in business is a bit like becoming a mother, every woman and her opinions come out in full force telling you how to be great at doing this, that and the other.

Very rarely do they take the time to understand who you are, what you already know, your experiences thus far and what your intentions and goals are for the future.

No, they just come with opinions, advice, observations and the sales pitches for this product, service and casserole dish.

When I started sailing around the world, researching captaincy and the world of sailing for one of my up and coming series of books, it seemed as though every captain and fellow sailor I met thought I’d only been born the day before.

Very few asked me about my previous experiences in life, any of the skills outside of sailing or about my life.  All they were interested in was how long I had been sailing.

And I get it.  We were off sailing, so understanding my level of knowledge in sailing was the key ingredient in the mix.

Many of them were surprised when I was able to fix sails, figure out the rigging, understand how to clean and maintain the boat, assess and prepare provisions, organise the legalities and do a stock check for entering new countries, or how to lead others on the boat without actually being a captain.

My skills were lost on them simply because I didn’t come from a sailing family or hadn’t been sailing for very long.

The arrogance and judgement in the sailing world is at times disgusting, as you will find out when you read The Mermaid’s Guide to Hitch Hiking, and The Mermaid’s Guide to Leadership when they are completed.

The same goes for business.

I may be an author and author coach, a writer for various magazines such as House of PreEminence and One Tribe but this does not mean I have no business experience.

My social media presence may not be all pattern, pastel and predictable, but then again, nor am I, and I am guessing neither are you.

We are human, we are all beautiful messy in our realness. 

Sometimes we have offers to promote, sometimes we are celebrating family moments, other times we are sharing our fitness journey’s, and sometimes we are just taking a time out.

Some of us are naturally gifted when it comes to tech skills and doing all the fancy-fancy animations and filming, for others, we are more adept at expressing ourselves through words and a simple photo.

At the end of the day though, our social media messaging may be messy to others, but it is our message not theirs.

When we show up as who we are in the moment, people get to relate to us, they get to know us, they get to see the human side of us, if they take the time to.

Those who do not take the time to get to know you, find out what you are about, are these the people you really want to do business with?

So the next time someone tells you “your message is messy” consider how well they know you, your intentions for the future.

When someone tells you what you ‘should’ or ‘should not’ be doing with your business, listen to yourself. 

Is there a doubt?

How did your body respond?

Step back, take a moment, and breathe.

Are you happy with your message?

Are you clear on your message?

Do you know why you share what you do?

Your message is messy to some people because they may not be owning all of who they are, choosing to be a one trick pony.

Your message is messy to some because they cannot see beyond the obvious, they may not be as deep as you, and that is OK.

And so are you.

With love, as always,

Dawn

*Messaging is something I go into with my clients because as authors we get to have a level of freedom to show up in a multitude of ways. Freedom of speech and the authority we have opens doors to a vast array of media opportunities, a wider variety of audiences.  With this level of freedom comes responsibility to break the patterns of thought, to disrupt the status quo and make a huge difference in the world.

I currently have 2 openings for 1:1 clients to work with me on a 3, 6, 9 or 12 month basis.  There is also the opportunity to join me for my 7 Week Intensive Author Course Programme working 1:1 on all areas of your author life and business.

If you are interested to know more, then book in for a discovery call and let’s see where the journey takes us.  Until then, have an awesome week and keep believing in YOU and YOUR MESSAGE!

 

What are my options?

Have you ever sat down, written “What are my options?” at the top of the page and then just sat there?

Then distracted yourself with this task, and then that task, before closing the journal and making yourself something to eat, just to avoid looking at what’s possible?

Yeah me too.

In fact, I did it again this morning.

Here I am, supposed to be on a global book tour, sailing around the world, and I am quarantined in a country where the restriction of movement is far stricter than government control restrictions in Egypt during the Uprising ten years ago.

Now that might sound a bit extreme, but trust me, not being able to travel more than 5 blocks in any  direction, without permission papers, is a bit of a head fuck to be honest with you.

And yes, I know everyone is going through their own challenges in their own country, but to face arrest and a minimum of 6 months in jail for being more than 5 blocks from your quarantine home, not even my Mum is that strict!

I am itching to get going again, and I have had to re-frame this whole situation on a regular basis.

“I am waiting for the trade winds” is something I have reminded myself many times, and at this rate, it will more than likely be the case.

“I’ve got lots of work to be doing” and I have, new courses being launched, new clients coming on board, and a new book being written.

“It’s all Divine Timing, so what can I learn from this?” is a great journaling questions I have been diving deep into.

“This is happening for a reason, so what can I be grateful for during this time?” is another great journaling question and reveals to us just how lucky we are to have a place to stay, family to miss and the internet to connect with them all.

And you know what, this is all happening for a reason, and the reasons are as vast as the open oceans I wish I was on right now.

Each and every single one of us will have become aware of what, and who, is really important to us, and if we’ve been smart, we will have used this quarantine time to grow and evolve in each area of our lives.

The ladies and I at the House of Preeminence Magazine  have launched the magazine, and released three breathtaking issues.  We have held our first event and have another one coming up on the 16th June: The Ultimate Alignment makeover

The magazine has been hailed as the new ‘O’ magazine and leaves magazines such as ‘Entrepreneur’ flat and lifeless.  Editor in Chief Jenni P Parker Brown has done an incredible job leading us all and creating such a luxurious experience for all you ambitious female entrepreneurs out there.

The One Tribe Magazine has also had a makeover both in terms of branding and design, as well as new guest writers. Subscribers to the magazine are getting ‘more bang for their buck’ than ever before and loving the personal and professional growth that goes with it.

I’ve almost finished my next book, a biography about an incredible woman, which will be published and launched in the next 6 weeks.

The Phoenix Rising 21 Day Challenge is creating some incredible results in the lives of the ladies who are taking part, not to mention providing daily accountability as well as insights and inspiration by the ocean load.

The ladies are using the challenge to dive deep into a new projects, side hustles, career and lifestyle goals, community projects and using it as the kick up the backside they were needing.

All the delays provided the Divine Timing needed to release it now, not to mention a gift of a great deal of learning for all involved in bringing it to fruition along the way.

Knowing my work is supporting more women achieve their goals, put a spring back in their step, a smile on their face and radiate with joy from deep within makes me incredibly happy. 

As I ask myself ‘What are my options?’ right now, I am revisiting all the knowledge I have poured into the Phoenix Rising Challenge.  It’s not enough for me to create it and sell it, I too have to live by the principles I am encouraging others to invest in.

Checking out the relevant embassy websites, the latest quarantine guidelines, and finding nothing new has been updated since March, April or May is a tad frustrating.

The British Embassy website is about as useful as a chocolate fireguard and the Argentinian one is even worse, if that’s at all possible!

I check news sites, ask the locals what the news is reporting.  I check out international news websites and see more and more fear mongering and inconsistency in the information shared around the world.

When you consider the new findings on how this whole COVID-19 is impacting other countries, how they are treating and dealing with the situation, I find myself wishing I was already in Madagascar.

Madagascar is one of the destinations on my ocean circumnavigation, and my arrival there means I am almost at the finish line.

I say almost because there will still be the rest of the Indian Ocean to sail, and then up into Asia, Indonesia and Australia to do before I cross the Tasman Sea back into New Zealand.

I have a list of activities I want to achieve before I leave Argentina, but until quarantine rules are lifted, then like everyone else here, I just have to be patient and crack on with my work.

Speaking with my children via Zoom and Skype is the highlight of my day.  I last hugged my eldest in July last year and my youngest in August, breathing in their very essence is something I long for.

Not being with them for this long was not part of the original plan I can tell you, and I cannot even begin to tell you how much I look forward to the day I get to see them in person, hugging the life out of them.

Being away from everyone I know, not having friends or family to hug, is incredibly difficult at times.

I’d only just arrived in South America for the next leg of the trip just 8 weeks before quarantine went into full on beast mode.

My trip into Central America has been delayed quite considerably, but the plus side is, all these delays have gifted me the time to prepare for the North American part of the book tour.

So, although I am quarantined in Argentina, restricted more than ever before, there are still plenty of options for me to create positive and powerful change in the world from my laptop and beautiful apartment.

It may not have an ocean view, but the marina is just down the road, and the locals are already calling me ‘mi amor’ in the shops, knowing what I like and making me feel very welcome.

I have the best landlords, and ‘tia’ aka ‘Aunty’ is taking great care of me.  The fact that I am just like one of the family, and she is also a sailor girl and has lived on a boat for 9 years, also adds to the unexpected bonuses of being quarantined.

Asking myself ‘What are my options?’ always leads me to a full on dose of gratitude, and allows me to see the unexpected bonuses.

In that space we get to appreciate the challenges we face and get present to just how wonderful our lives really are… and that can only be a great thing, wouldn’t you agree?