How much do I have to pay for a book cover design? 

The cost of book cover design is not what many think it is. The cost of a poorly designed book cover is a loss of sales, harsh critics and a loss of confidence.

The real question to be asking is, “How much do I need to invest in my book cover?”. With this question, we switch our mindset to the reality of success as an author.

Think about it this way.

If you are not a talented tailor or fashion designer, would you make your own clothes? No? Then do not make your own book cover design if you are not a book cover designer or even a graphic designer. Hire someone who knows what they are doing, and be prepared to pay for the expertise and objectivity they have.

The fees varies depending on factors like the designer’s experience, complexity of the design, and whether it includes illustration or photography. The best book cover designers also look at the psychology of the design elements such as colours and fonts used. They will also understand the hierarchy positioning of the fonts, imagery and colours which make up the whole cover design.

Prices can range from $100 to $1000’s. All you have to do is understand your strategy, know how great you are at getting the return on investment for your money and be prepared to invest in your product.

To understand and create your own author business strategy and costings, dive into modules two and three of my 7-Week Author Course