Your message is messy!

“Your message is messy, no-one knows what you do”

“You need to stick to one thing and just promote that”

“Your social media needs a make-over”

“What is it you do exactly?”

How many times have you had others in the branding and marketing business come to you and say these comments to you?

I know I’ve had quite a few; and yes, at the beginning my messaging was a little confusing, but then again, I was confused.

I had a lot going on in my private life and I was trying to figure out how to make sense, and money, from the 20 plus years of entrepreneurship and community regeneration experience I have.

Which area of my expertise did I want to focus on?

Which of my passions did I want to harness?

And the thing is,

WE ALL HAVE STUFF going on in our lives we are trying to figure out, so to have someone we don’t know tell us what we need to be doing, how we should be showing up is just something we don’t need in our lives.

It can be even worse when people we do know, who have some idea of what’s going on, but haven’t reached out to ask us how we are and if we need anything, then start telling us what we need to do with our own business.

The words ‘Yuck Fou!’ and other emotional sentences come to the fore and before long, it’s not only feathers we are spitting.

We are seething, feeling like it is another thing we are getting wrong, another level of frustration and just another thing on our already heavy workload.

‘Why can’t everyone else just mind their own bloody business instead of interfering with mine when they know nothing about me?”

A phrase I know went through my head more than once I can tell you!

And here’s the thing (you knew one was coming!)

The people who cannot see your messaging, cannot see you for a reason.  They may think your message is messy but your message maybe a deeper message than they are currently able to pick up on.

If your message is messy to them, then maybe consider they are not in the right place to see the depth of your message.

Consider they are not meant to resonate with where you are at or work with you, because they are just not your kind of person; especially if they have not had the common courtesy to reach out to you before they start telling you what is wrong with you, and your business.

And we all know common courtesy, like common sense, isn’t all that common these days, nor are manners, but hey, that’s another post for another time!

Being in business is a bit like becoming a mother, every woman and her opinions come out in full force telling you how to be great at doing this, that and the other.

Very rarely do they take the time to understand who you are, what you already know, your experiences thus far and what your intentions and goals are for the future.

No, they just come with opinions, advice, observations and the sales pitches for this product, service and casserole dish.

When I started sailing around the world, researching captaincy and the world of sailing for one of my up and coming series of books, it seemed as though every captain and fellow sailor I met thought I’d only been born the day before.

Very few asked me about my previous experiences in life, any of the skills outside of sailing or about my life.  All they were interested in was how long I had been sailing.

And I get it.  We were off sailing, so understanding my level of knowledge in sailing was the key ingredient in the mix.

Many of them were surprised when I was able to fix sails, figure out the rigging, understand how to clean and maintain the boat, assess and prepare provisions, organise the legalities and do a stock check for entering new countries, or how to lead others on the boat without actually being a captain.

My skills were lost on them simply because I didn’t come from a sailing family or hadn’t been sailing for very long.

The arrogance and judgement in the sailing world is at times disgusting, as you will find out when you read The Mermaid’s Guide to Hitch Hiking, and The Mermaid’s Guide to Leadership when they are completed.

The same goes for business.

I may be an author and author coach, a writer for various magazines such as House of PreEminence and One Tribe but this does not mean I have no business experience.

My social media presence may not be all pattern, pastel and predictable, but then again, nor am I, and I am guessing neither are you.

We are human, we are all beautiful messy in our realness. 

Sometimes we have offers to promote, sometimes we are celebrating family moments, other times we are sharing our fitness journey’s, and sometimes we are just taking a time out.

Some of us are naturally gifted when it comes to tech skills and doing all the fancy-fancy animations and filming, for others, we are more adept at expressing ourselves through words and a simple photo.

At the end of the day though, our social media messaging may be messy to others, but it is our message not theirs.

When we show up as who we are in the moment, people get to relate to us, they get to know us, they get to see the human side of us, if they take the time to.

Those who do not take the time to get to know you, find out what you are about, are these the people you really want to do business with?

So the next time someone tells you “your message is messy” consider how well they know you, your intentions for the future.

When someone tells you what you ‘should’ or ‘should not’ be doing with your business, listen to yourself. 

Is there a doubt?

How did your body respond?

Step back, take a moment, and breathe.

Are you happy with your message?

Are you clear on your message?

Do you know why you share what you do?

Your message is messy to some people because they may not be owning all of who they are, choosing to be a one trick pony.

Your message is messy to some because they cannot see beyond the obvious, they may not be as deep as you, and that is OK.

And so are you.

With love, as always,

Dawn

*Messaging is something I go into with my clients because as authors we get to have a level of freedom to show up in a multitude of ways. Freedom of speech and the authority we have opens doors to a vast array of media opportunities, a wider variety of audiences.  With this level of freedom comes responsibility to break the patterns of thought, to disrupt the status quo and make a huge difference in the world.

I currently have 2 openings for 1:1 clients to work with me on a 3, 6, 9 or 12 month basis.  There is also the opportunity to join me for my 7 Week Intensive Author Course Programme working 1:1 on all areas of your author life and business.

If you are interested to know more, then book in for a discovery call and let’s see where the journey takes us.  Until then, have an awesome week and keep believing in YOU and YOUR MESSAGE!

 

When the game changed…

When the game changed for you, what was it that made you finally take action?

What were the emotions and thoughts going through your body and your mind?

Whatever they were, they were powerful enough for you to know that life could not continue on the trajectory it was heading; without serious consequences.

Isn’t it sad that it takes something so painful, shocking or traumatic for so many of us to ‘wake up and smell the coffee’?

I knew the moment I set foot onboard Bark Europa for my Atlantic Ocean crossing, life would never be the same again.  It was either going to go ‘tits up’ or better than I could ever imagine.

Making the choice to invest in my next level of seamanship education, working on my next series of books and completing the next leg of my global book tour promoting my books was a HUGE step for me; and it had nothing to do with being out on the ocean for three months.

You see, for many of us trust is something that has been broken time and time again.  It has become our most prized possession, our most valued commodity, and we keep people at a distance for a whole plethora of reasons.

Abuse, betrayal, secrecy, fear; they are all part and parcel of why we don’t trust others.

For me, learning to trust others, was more about learning to trust myself, to trust myself, to trust others. Yes, you read that right, and no the repitition isn’t a mistake.

Learning to trust our own instincts, and learning to trust people at their word, can be a huge challenge for many of us; especially when it comes to women trusting other women.

And especially when it comes to our businesses, our livelihoods, the security of our family’s future.

Having had businesses with my ex-husband and fellow entrepreneurs in the past, embarking on a business venture by myself took a lot of soul searching.  A trust and a faith in myself that “I could do this!”

I always knew I would have a hugely successful business, measured on my own terms of success, not others.

I was confident in my abilities to run a business, but when I became a single parent, this was when the game changed for me the first time.

And I mean REALLY changed.

I was a lone wolf.  Trust went out the window, and yet I was determined to make my business a success.

Curve ball after curve ball, I managed to perfect the swing of the bat and knock them all for six, but deep down I was still unable to trust others to help me grow my business.

Why?

Because I still didn’t trust myself.

I questioned everybody, not just who they were and who they claimed to be, but their track records, the recommendations, and the motives behind their motives; the ones they were not even aware of.

Major paranoia set in, and I had to start a much deeper healing process.  It wasn’t enough to grunt and groan in the dojo during martial arts workout, expelling all the negative energy, I had to go deeper.

Hiring a VA was a big deal, especially as I had to give her passwords and access to emails and social media accounts for her to do her work.

The trust trigger went into overload and another round of inner healing had to take place.

A few months in, and although I thoroughly enjoyed this woman’s humour and drive, she started telling me what I needed to do to be successful.

Er…. I don’t think so love!

There was no way she was going to tell me how to run my business, THIS WAS MY BUSINESS!

Embarking on another journey was when the game changed again.  This time it was a more positive experience.

I met people on this 12 week online programme who got me, and 5 years later some of us are still cheering each other on and supporting each other.

One of the most beautiful things about joining a global online community of fellow learners is the friendships you make along the way, not just the insights, ‘a-ha! moments’ and awakenings along the way.

Realising many of us had similar experiences, struggles and blockages made us all feel more confident, and we knew we were no all alone and feeling like we didn’t get it, or not moving fast enough.

We were all where we were supposed to be and in the right place for all these lessons to take place; we had to trust the process.

And there was that 5 letter ‘T’ word raising it’s dangerous little head again.

You see, when we are on a journey of growth, of becoming the very best version of self, we get present to what it is that triggers something deep inside of us.

These places deep inside of us which have us respond aggressively, or run away from the things which make us uncomfortable, need healing; and it is only when we allow ourselves to heal from these deep wounds that we can really start to accelerate in all areas of life.

Crossing the Atlantic for me was like crossing the finish line of a long journey, one I knew once I had passed it, I would be ready to go to the next level.

I believed I had the right people on my team.  I had trusted them to honour their words, the ones they spoke to me, and put out there into the world.

I was confident that I would return to land and my business would be in a stronger position.

Unfortunately it wasn’t.

In fact, for the very first time in 21 years I experienced what it was like to not have made a sale in my businesses.

I felt like the wind had well and truly been knocked from my sails.

A track record of 21 years broken because I had trusted the wrong people with my business.

And what happened… yep, you guess it, that 5 letter word came back to haunt me and I had to go deeper into why I had trusted the wrong people.

Looking back now, just 5 months on, I have learnt some very valuable lessons, and I know these people came into my life to show me where the gaps were in my business, as well as my own leadership and responsibility.

My savings may have been almost wiped out, and the fund I’d created for an emergency flight and accomodation back in the UK to see my boys gone over night, but the learning has been valuable.

My savings are building again, the UK emergency fund is almost what it was and a new team has been built.

The global book tour is still underway and even though here in South America we are still in quaratine for being healthy, with no news on when the borders are to reopen on land or sea, I am more excited about the future than ever.

My goal of publishing 11 books in 2020 is still on target, three of which will be written by me and the others will be books written by my clients.

The new name for my publishing company has been sorted, and will publish books other publishers consider ‘too hot to handle’, gifting authors with a powerful story to make a huge difference in the world a platform and community to thrive in.

The Trilogy of Life Itself is having a make over and being released on even more platforms making it easier for everyone to get their hands on a copy of each one.

My first biography about an incredible woman who is leading the way and ignoring all the rules by simply being herself will be released in the next couple of months; so my laptop has had a hammering and my hands are ready for a full on manicure I can tell you!

With four online courses being launched in the next month, all designed with business owners and  budding authors in mind, I am making sure my business never has a break in the sales cycle ever again.

You see when the game changed for me, it changed in such a powerful way, one that lit a fire under my arse and made me rethink the people in my life, the way I do business, and the way I show up.

I didn’t embark upon this journey away from my boys and two fur babies to waste my time and not achieve everything I set out to do.  My boys are watching, and for me, that is the most powerful call to action I will ever have.

So I invite you, right now, to consider when the game changes for you, what will that look like? What would need to happen for you to take action like never before? And can you simply choose to take that action now, before it’s too late?

And as always, if you want to have a call with me to see what’s possible, then all you have to do is click on this link and book an appointment.

And if you are a woman who wants to dive in and take action right now, sign up for the Phoenix Rising: 21 Day Challenge which has just been lauched.

It is designed with the focused and driven woman in mind who wishes to alchemise a certain idea into reality, whether it is a new business, a community project, a house move or a global movement.

Maybe you are recently single and need to create a new vision for your future, whatever you want, this 21 Day Challenge is guaranteed to get you moving, provided you play full out and show up for yourself each and every day.

It’s already proven to create EPIC results in the lives of the women who have taken part, and the lives of those who these ladies are working with.

So again, I ask you, think back to when the game changed for you last time and consider what was it that made you finally take action?

Are you going to allow yourself to go there again, albeit it in a different way, or are you going to take action now?