Your message is messy!

“Your message is messy, no-one knows what you do”

“You need to stick to one thing and just promote that”

“Your social media needs a make-over”

“What is it you do exactly?”

How many times have you had others in the branding and marketing business come to you and say these comments to you?

I know I’ve had quite a few; and yes, at the beginning my messaging was a little confusing, but then again, I was confused.

I had a lot going on in my private life and I was trying to figure out how to make sense, and money, from the 20 plus years of entrepreneurship and community regeneration experience I have.

Which area of my expertise did I want to focus on?

Which of my passions did I want to harness?

And the thing is,

WE ALL HAVE STUFF going on in our lives we are trying to figure out, so to have someone we don’t know tell us what we need to be doing, how we should be showing up is just something we don’t need in our lives.

It can be even worse when people we do know, who have some idea of what’s going on, but haven’t reached out to ask us how we are and if we need anything, then start telling us what we need to do with our own business.

The words ‘Yuck Fou!’ and other emotional sentences come to the fore and before long, it’s not only feathers we are spitting.

We are seething, feeling like it is another thing we are getting wrong, another level of frustration and just another thing on our already heavy workload.

‘Why can’t everyone else just mind their own bloody business instead of interfering with mine when they know nothing about me?”

A phrase I know went through my head more than once I can tell you!

And here’s the thing (you knew one was coming!)

The people who cannot see your messaging, cannot see you for a reason.  They may think your message is messy but your message maybe a deeper message than they are currently able to pick up on.

If your message is messy to them, then maybe consider they are not in the right place to see the depth of your message.

Consider they are not meant to resonate with where you are at or work with you, because they are just not your kind of person; especially if they have not had the common courtesy to reach out to you before they start telling you what is wrong with you, and your business.

And we all know common courtesy, like common sense, isn’t all that common these days, nor are manners, but hey, that’s another post for another time!

Being in business is a bit like becoming a mother, every woman and her opinions come out in full force telling you how to be great at doing this, that and the other.

Very rarely do they take the time to understand who you are, what you already know, your experiences thus far and what your intentions and goals are for the future.

No, they just come with opinions, advice, observations and the sales pitches for this product, service and casserole dish.

When I started sailing around the world, researching captaincy and the world of sailing for one of my up and coming series of books, it seemed as though every captain and fellow sailor I met thought I’d only been born the day before.

Very few asked me about my previous experiences in life, any of the skills outside of sailing or about my life.  All they were interested in was how long I had been sailing.

And I get it.  We were off sailing, so understanding my level of knowledge in sailing was the key ingredient in the mix.

Many of them were surprised when I was able to fix sails, figure out the rigging, understand how to clean and maintain the boat, assess and prepare provisions, organise the legalities and do a stock check for entering new countries, or how to lead others on the boat without actually being a captain.

My skills were lost on them simply because I didn’t come from a sailing family or hadn’t been sailing for very long.

The arrogance and judgement in the sailing world is at times disgusting, as you will find out when you read The Mermaid’s Guide to Hitch Hiking, and The Mermaid’s Guide to Leadership when they are completed.

The same goes for business.

I may be an author and author coach, a writer for various magazines such as House of PreEminence and One Tribe but this does not mean I have no business experience.

My social media presence may not be all pattern, pastel and predictable, but then again, nor am I, and I am guessing neither are you.

We are human, we are all beautiful messy in our realness. 

Sometimes we have offers to promote, sometimes we are celebrating family moments, other times we are sharing our fitness journey’s, and sometimes we are just taking a time out.

Some of us are naturally gifted when it comes to tech skills and doing all the fancy-fancy animations and filming, for others, we are more adept at expressing ourselves through words and a simple photo.

At the end of the day though, our social media messaging may be messy to others, but it is our message not theirs.

When we show up as who we are in the moment, people get to relate to us, they get to know us, they get to see the human side of us, if they take the time to.

Those who do not take the time to get to know you, find out what you are about, are these the people you really want to do business with?

So the next time someone tells you “your message is messy” consider how well they know you, your intentions for the future.

When someone tells you what you ‘should’ or ‘should not’ be doing with your business, listen to yourself. 

Is there a doubt?

How did your body respond?

Step back, take a moment, and breathe.

Are you happy with your message?

Are you clear on your message?

Do you know why you share what you do?

Your message is messy to some people because they may not be owning all of who they are, choosing to be a one trick pony.

Your message is messy to some because they cannot see beyond the obvious, they may not be as deep as you, and that is OK.

And so are you.

With love, as always,


*Messaging is something I go into with my clients because as authors we get to have a level of freedom to show up in a multitude of ways. Freedom of speech and the authority we have opens doors to a vast array of media opportunities, a wider variety of audiences.  With this level of freedom comes responsibility to break the patterns of thought, to disrupt the status quo and make a huge difference in the world.

I currently have 2 openings for 1:1 clients to work with me on a 3, 6, 9 or 12 month basis.  There is also the opportunity to join me for my 7 Week Intensive Author Course Programme working 1:1 on all areas of your author life and business.

If you are interested to know more, then book in for a discovery call and let’s see where the journey takes us.  Until then, have an awesome week and keep believing in YOU and YOUR MESSAGE!



Following on from my last update so much has happened, and I have spent this last month letting go and moving on to the next phase of my life.

I woke up on the Saturday after my birthday and just had to go home and see my boys and fur babies. I had spent a lot of time reflecting on the last year of my life, as I always do around my birthday.

Spending my 40th birthday in a court room clearing my name last year, I wanted to enjoy my 41st birthday; and enjoy it I did! Two wonderful new girlfriends took me out for afternoon tea to celebrate; and one of them gave me such a wonderful gift, I was left speechless! (Yes! Me! Speechless!)

Amongst all this joy, and recovering from the near death experience and losing my teeth it was time to regroup. Time to see my boys, my fur babies and my mum.

Spending time with my boys was truly wonderful. Being followed everywhere I went by my dogs equally as wonderful. Seeing my mum emotional.

Being back in Sheffield and back in Friday Bridge confronting. Life back on land was nice, but I was surrounded by painful memories, and a longing for the ocean like I had never experienced before.

I knew living on land no longer belonged in my future. Living in Sheffield was no longer an option. Sailing around the world promoting my books, meeting new and existing friends and clients, spending time in deep reflection has changed me beyond anything I could ever anticipated.

For those of you who have read my books and been following this blog, you’ll understand and recognise my transformation. You may not, but you’ll see me clearer than those who haven’t read my books.

I don’t know where I belong yet, I just know I am at my happiest when out on the ocean, days away from land, writing my books, watching the ocean move and the dolphins play. Seeing the sun and moon rise and set is simply breathtaking, no matter how many times I see it happening.

When not at sea I am happiest on the beach or playing in the ocean. It helps me unwind and get creative. I am a happier person, a much better mother, and a more powerful coach and mentor for my clients. Everyone wins.

Returning home I had still not received the payment for my dental reconstruction from Lava Charter; and it seems now I will not receive it either.

One representative has blackmailed me into taking down my latest blog post, and the other has told me to ‘get creative’ or rather be deceitful by taking down the blog, get paid and then repost it.

Neither course of action sits well with me. I am honest, some say to a fault. Sometimes honesty isn’t the way to get what you want in today’s society, but it is my way; and I am the one who has to live with myself, so lying isn’t an option for me.

Reflecting on other areas of my life I realised it was time for the next level. Letting go of the past and moving on.

Selling furniture and more possessions I won’t need in the future and investing the cash in my next level life was both liberating and exciting; even if tinged with an element of sadness.

But when letting go of the past, whether it is people, places or things grief always enters in one way or another. Life goes on, and you sometimes have to make choices that are hard to live the life you love.

Living away from my boys has bought some interesting comments, some of them nasty. Some vicious, some wonderfully supportive. It has also bought with it a level of evolution in my boys, my ex-husband, friends as well as myself. We have all stepped up and away from the 1950’s model of thinking whereby the mother has to be the family maid and martyr herself, sacrificing herself and her dreams for the sake of her husband and children.

After a few weeks back in the UK I had to get going, I had to move forward with this next leg of my circumnavigation, with the research for my next series of books; with the next evolution of self.

Since my accident I have been blessed with the friendship of a truly wonderful woman. Our days of laughter and support for each other during some difficult times now sees us crossing the Atlantic together on her yacht; and it is going to change my view of cruising altogether. Rocket Science is no ordinary cruising yacht. It’s custom made… And fast!

I have no idea what will happen when I get to the Caribbean. I am going to see what happens when I get there. I know I have some client calls, a Multiple Income Streams training and the delivery of my 7 week author course to deliver. I also have my 12 Day Intensive Author Retreat (or bootcamp as my friend calls it!) to deliver for 6 lucky people.

But whatever happens, I know I am incredibly blessed. I have a wonderful life. I have two amazing young men I have the honour to call my children, support from my ex-husband, some incredible friends and amazing clients.

I am alive; and I am honest. I have my integrity in tact and a fire in my belly that keeps me moving forward to live my life being the very best version of self I can be. I get to live my dream every day with wonderful people.

Choosing this new life, I can honestly say I am deeply happy. I may be away from my boys, but I will see them in a few weeks in the Caribbean.

Being single isn’t a problem for me either. Yes I want to sail the world with a man I love and will live out my days with, but he is going to have to be one very exceptional man for me to allow him into my life. My boys are watching and I am not settling for mediocrity.

The hunt for my boat is seriously underway. I’ve even chosen the name for her, and have a list of features she is going to need for me and my dogs to live aboard, as well as accommodate family, close friends and my clients.

With all these wonderful blessings in my life, so much beauty, so much freedom to create and enjoy life, enabling others to do the same, I know the choices I have made throughout this last year have been the right ones.

As this is the end of this entry, I leave you with this question to ponder on…

If you could make new choices based on what you truly want, without money, time or others being a factor, what would those choices be and why? And when you are ready to make these life choices a reality, let me know and I’ll be there cheering you on and encouraging you every step of the way!

With love, and honesty, as always,

Your very own mermaid,

Dawn xx

If you wish to receive inspiration from me on an almost daily basis you can follow me on social media such as InstagramFacebook and LinkedIn using the tag @DawneeBe