How writing changes the world

Discovering fire was a game changer for humanity, but have you ever really considered how writing changes the world?

And can change your world?

From cave drawings, to fossilised communications, to ‘ugg uggs’ around the newly discovered campfire, humans have always communicated.

We see it now with the look of love between parent and child, lover to lover and from the way we treat our own bodies; all communications, and all changing the way in which the world is evolving.

Before the invention of writing as we know it today, Ancient Egyptians would use hieroglyphics to tell stories.

For some of us the energetic language of light is also a powerful communication tool. For some of us, this last sentence has us frowning. Language of light?  What on earth is that?

As communities, we have passed on stories, lessons and legends, of our ancestors and about our lives, and daily happenings for millenia.

But what stories do we tell today?

Parents reading to their children is becoming a lost art, and when was the last time three and four generations of family sat together around the table over a meal, sharing their weekly news with one another?

We lose ourselves in fantasy, with many adults reading children’s books just to escape the world of ‘adulting’ because they are tired of it all.

Great quality adult books are sadly lacking, unless of course you want to read the latest love story, or escape into the mind of a cop or a killer, with crime novels becoming a cop out (pun intended) and vampire stories leaving you wanting to roll your eyes louder than a two year old throwing a tantrum.

Humans by our very nature are explorers, seekers of the new and exciting.

It is why so many want a quick fix for the depression they face, or a quick fix to the pain they are enduring, or that latest pair of Jimmy Choo’s or Louboutin’s.

We want the high.

We want our mind, body and souls stimulated, but so many take the easy route; and then wonder why there is no long lasting fulfillment.

Many women inject all kinds of poisons into their face wanting to slow down the ageing process, afraid of who they are becoming, unable to accept who they truly are.

It is all communication.

Some of it more explicit than others, but still communication all the same.

Before we had writing, stories were contained within our minds and as age set in, unless we had shared them with our young, then they would be lost forever.

One of the reasons I loved living out in Egypt and sitting with the Beladi is because they would still sit around together as a family and drink shay, telling stories and laughing.

Nowadays so many rely on films, or audio books, choosing to occupy their time with other tasks whilst listening, but never really being present in the moment with the words.

The gift of reading an actually physical book is that you get to be still, absorbed in the moment.  Your body gets to rest whilst your mind is captivated by what you read… well that’s the plan of every great author anyway!

To captivate you, to take you on a journey, leaving you with the ever lingering connection to the characters, real or fictional.

And it is this reason I love to work with clients who wish to share their own journey, captivating their audiences both inside and outside of their book with the Author Blueprint they create.

How writing changes the world, depends on whether it is in our journalling, our blogging, the articles we write, the programmes we write for screen, stage and airwaves. 

It depends on the energy we bring to it, the flow, the vision we create, as well as the intention.

When we explore how writing changes the world within us, our families, our audiences and the ripple effect which our writing creates, and will continue to create long after they have left this world, is a powerful exercise.

Whether we are authors of movies, stage shows, books, or stories woven through the airwaves, our writing has a profound affect on everyone.

When we write our stories, we change the world.

When we write our futures into existence with our journalling, we change our own world, and those directly connected to us.

We get to inspire ourselves, release ourselves from the past, and in this magical process we really truly set ourselves free, something no one else can take away from us.

For many right now, not being able to go outside, mix with family and friends, go out wherever they want, whenever they want, they feel their freedom has been taken away; but no one can take away our freedom when we truly accept who we are.

With the onset of writing, the recording of taxes, land and slave ownerships we become enslaved by those who believed they were better than others, far superior, and so the pedestal of arrogance was born in a whole new way.

With this power came political power, famines, droughts, wars of so many kinds.  Those who couldn’t read or write were made to feel worthless, and so came the ever increasing spiral of mental health issues we see today.

In countries where there is political instability and mass poverty, mental health issues are fewer than those in the countries of ‘so-called’ politcial stability.

Around the world, people of all social classes and levels of intellect read something and never question what they read.

Take the regular Terms and Conditions businesses send you for use of their products, pages and pages of legal jargon you can’t understand, but sign anyway.

Dr’s prescribe drugs to people on an hourly basis, and how many people actually look at the ingredients and understand the impact they have on our bodies? 

PhD students research from research papers, which were written from other research papers, and very few PhD students actually go and look at new innovations and go out into the field to do more research.

This results in the information becoming stagnant and overly academic; making many people feel stupid and therefore unwilling to learn, for the fear of looking stupid.

Now why on earth would I, as an author and author coach be highlighting these flaws in the written word?

Well because with writers such as Matt Ridley writing high level science in a way that the lay people can read, and business leaders such as Jim Collins writing business books such as Good to Great, they dymistify the jargon others use to keep others small, and afraid.

Writing is a powerful tool, not just for those reading the words, but also for those writing.  

For me, and other writers, those who do it because we NEED to do it, it is therapeutic.  Why do I say I NEED to do it, because with the way my mind works, if I do not write, I feel heavy, my head becomes foggy, I feel frustrated, it’s almost like I am drowning.

Sometimes the things I write, I write without realising.  I remember starting to write.  I remember the first word, but then I feel like I am just watching myself right, or feel like I am in a trance, and the words just flow. 

I call it Unconscious Conscious Creation. A state of openess, which allows the messages to pass through you from a higher source. 

Which when you think about it, we are the modern day Prophets.  Now before those of you who are deeply religious start wanting to chastise and burn me at the stake for blasphemy, hear me out.

Prophets are merely messengers.  They too went into trance like states to deliver a message from on high.  We are told in EVERY single Holy Text that God, Allah, Dieu, etc is within us.

Christianity and Judaism tell us He breathed life into us.

In Islam we are told that Allah is closer to us than our jugular vein.  In Hinduism we are blessed with God’s eye, our third eye, and so on and so forth.

So it surely stands to reason then, that those of us who are called to write from a higher place of consciousness, and have the ability to unconsciously create powerful content, are simply tapping into our God given gifts?

Gifts of being messengers, of prophecy? Take the books written by Doris Lessing or the cult classic 1984 written by George Orwell, which has been playing out for years, even more so in the last couple of months.

For many of us, the more we learn, the more we question, the more we understand and connect the dots, the more powerful our writing becomes. 

It’s not rocket science or brain surgery, well… it is kind of brain surgery because we are developing parts of our brains and connecting dots and neuropathways which in many ways would never have connected.

When I started reading about Islam, I loved the fact the first world written in the Qur’aan was ‘Ikra’ which for those of you who do not read and understand Arabic means ‘read’. The word ‘wisdom’ is the second most used word in the Qur’aan after Allah, and ranks a lot higher than prayer or charity in all holy texts.

Ask yourself then, why is it those who follow their forefathers of religion blindly never read and question the Holy texts they profess to believe in so much? When they never question what is written, simply follow men in long robes who will send God’s wrath upon them if they even think about thinking about questionning The Book.

Writing a book about your life is one of the most transformational gifts you can give yourself, and the world. 


Because you get present to who you are.

You get to see how far you have come on your lives journey, the adventures and misadventures, the highs and the lows; and you also get present to who and what is important to you.

You get to gift yourself the ultimate gift of freedom; the freedom of your past, and the freedom of needing other people’s approval of you.

Freedom isn’t about going outside and doing what you want, nor is it being able to sail around the world.  It is BEing who you truly are and being proud of who you are without the need of approval from someone else.

You get the opportunity to leave a sacred text of your ilfe behind for your family, and if you choose to go on to publish and sell it for others, you get to gift others an insight into the human story, and you help others understand they too are not the only ones going through the challenges they are facing.

You gift your readers hope, inspiration and lessons they may never have had; and that in itself could save someone’s life.

And isn’t that a beautiful way to change the world with your writing, the gift of saving someone’s life?

If you woud like to write your own book, but are not sure on how to get started then there are so many options available.

There are hundreds of writing courses, writing coaches and book coaches out there for you to choose from.

If however, you want to use your story, knowledge and expertise to create a positive and profound difference in the world whilst making profit to then re-invest into creating an even bigger impact, then please contact me and let’s see how I as an author coach can support you.

In the meantime, enjoy the words you read, just make sure you choose wisely what you read, because when you read inspiring, informative and great content, then living to laugh and laughing to live becomes a lot easier!

(And healthier!)

Ciao for now my lovelies,

Dawn x

P.S. The photo with this entry is one taken having just been released from a Scottish Police cell after I was held illegally for two and a half days without questionning and without being told what I was being held for. Feeling the wind and the sun on my face that day was such an amazing feeling; and if I felt this after just two and a half days, imagine what it must feel like after two and a half years, or two and a half decades… especially after false imprisonment.

You can read the full story of the #ScotlandSaga in my last book Crossing The Line


What’s in a brand?

Time and time again we as business owners are told by the marketing experts we are never going to have a successful business unless we have slick and sexy branding.

And whilst I agree we need to have a professional look and feel to our business to instill trust in others, being ‘too professional’ and ‘too branded’ can be a massive turn off for a lot of people.

As you will see from my newly made over website, my business has gone through an upgrade, and it took a lot of soul searching for me to do this.


Because when we go ‘slick and sexy’ it gives many people the impression we are too expensive for them to be able to work with us.

As someone who works with women starting over, as well as working with women who are already well established, I needed to find a middle ground; and in today’s world of online marketing finding that middle ground can be incredibly difficult.

The number of people who contact me wanting to work on my branding is interesting to say the least.  To many I am just another name on a list, and I feel they are only looking at the surface level stuff.

And I don’t do surface level stuff, far from it.

I am deep person, and a deep thinker.

A deep diver into my own soul, as well the souls of my clients to enable them to create the breakthroughs and the resutls they want in their lives.

I’m also spontaneous. I never used to be, although I did plan to be spontaneous, if that is even a thing.

Can you plan to be spontaneous? Hmmm… I wonder.

Anyway, I digresss…

Back to branding….

Do we have to?

Do we have to put out an image of ourselves which is so slick and sexy, polished and perfect when we as humans are all a perfect unperfect mix of emotions, order and mess?

Is it truthful?
Is it real?
And is it really a good thing to have the ‘same meat, different gravy’ solution to branding?

Looking at the website makeovers I have had in the past 3 years, the first one was very white, very ‘Google-esq’ but really quite masculine.

The second was more colourful and ocean inspired but it wasn’t positioning me where I wanted to be; it wasn’t going to win me the clients and exposure I wanted to take my business to the next level.

So it was time for another makeover; colours of the ocean, feminine, clean and clear, not so busy and easy to read, as well as being the shop window I wanted it to be; and this time I am really truly happy with it.

Branding a product or a service is one thing, but branding yourself, something completely different.

It takes a lot of soul searching. You have to see yourself for a start, and that can be a challenge for even the most successful and aware individuals amongst us.

As coaches and authors, many of us have a fast evolutionary pace. With each client call, each call with our own coaches, and with each book we write, we evolve fast.

We have to; and if we don’t, are we even present to the work we do?

I don’t do fake, or vanity metrics, and I don’t work with shallow people who can’t see beyond the obvious.

Wanting to work with more incredible women, sell more books and have more clients on my courses, I knew I needed to up my game when it came to branding and marketing myself.

I kept thinking of the quote “You can sell a bad product in great packaging, but you can’t sell a great product in bad packaging” and I knew I had to change the way I did things.

As someone in the PR and Marketing arena has recently described me ‘a very talented lady…. with soooo much to offer but … not represented well on line”

Hiding my talents with poor branding wasn’t doing me, my family or my business any good.

Being an online entrepreneur, having to have photos taken is something I had to get used to; and fast.

Up until 4 years ago you would not have found a photo of me anywhere.

Creating audio and video content is my next branding challenge, and yes, for me, it is a challenge.

Surely sharing all this may be detrimental to my professional image, but at the end of the day, I may be a business woman, I may be a brand, but I am also human.

Having feelings, a family, and a private life which I love, is something I am very protective of these days.

Remembering to grab my photo and take photos and videos all the time is not me, has never been me.  I love being in the moment and enjoying it.

In the world of fast paced consumerism, instant gratificaton and “now, now, now” video is essential for those wishing to get their message out to the masses, to get the sponsorship deals and all the sparkly ‘things’.

But is life really all about the sparkly things?

Hitting 42 a couple of weeks ago, I sat on the boat in the middle of the Southern Atlantic Ocean looking out at the horizon and realised, I don’t want the fast paced life.

I don’t want the ‘things’, I want real human connections, experiences and I am done with the shallowness of life that is becoming all to common place in today’s society.

Slowly down gives us perspective, and it’s good to be reminded that when it comes to branding and marketing, we can actually ‘over brand’ ourselves.

We can get lost in the world of ego, of being perfect and what others want us to be for them.

We can lose ourselves and our perspective on life, and there is nothing worse than losing yourself and all that you stand for simply for the sake of the online vanity metrics.

What are your thoughts? Let me know.

And if you like what you see, just know it is real, carefully considered and from the heart.

With love and gratitude to you, and for you,

Dawn x

Please feel free to share this post, and any others, take a look around the new site to see how I have evolved.

To book me as a guest on your show or in your publication, then please visit my media page

You can follow me on the various platforms:

Instagram  Twitter  LinkedIn